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How to increase website users' viscosity


 

 

How does the website increase user's viscosity? How to keep your website users? Why no traffic without promotion? This series of questions is the most frequently heard by Yang Fan in the mouth of companies. How to solve them? The first is:


First, what are the user needs?


First, we need to observe and understand what users are doing and how they are doing. For example, a door handle, we need to observe and understand how to use the user, pull? Push? ? Second, we need to know why users think about it, what they think about using this doorknob, and what they feel after using it, including what they feel in their heads.



Next, we have to understand "what does the user know?" What kind of basis does he have, have you ever seen such a doorknob used by you? (Knowledge accumulation, use experience, ..?) At the same time, we also need to know what kind of thinking line the user is and what kind of preset logic your design gives him. When he saw this doorknob going to open the door, how would he plan to accomplish this? (When you tell the user "put the elephant in the refrigerator", what kind of plan will he do?) Finally, we also need to understand: what kind of acceptance and learning abilities the user has. If the user has never seen a round doorknob, he wouldn't think of opening the door. Then he can accept and quickly learn to "tighten the door."


To sum up:


On the Internet, we found that any kind of hobbies can find such a group of people. For example, reading books, listening to music, shopping, and even child care can all find that each demand leads a group of people and brings them together. Various kinds of websites have become a provider of a certain kind of demand, and many people think that this is more focused and more personalized than a traditional portal. I think the same kind of demand, different ways of expression, can also get feedback from different people, because we all want to get better service. We use a service that can appeal to a group of people to attract them. Of course, we hope that they can stay and become loyal users of the site. Then I think this job should be a community. At the same time,services that meet this demand are also guiding the development direction of the site, and even business models. People are attracted to the website through a kind of demand. After participating in the sharing, development is no longer merely meeting a demand. As a website itself, it is not a service provider but a platform for services. Users can create demand on the platform. Satisfy demand and improve demand.


So I think this is also the advantage of the website, the demand for scalability and extension is very good, forever beta version, will always help users create better services. User needs determine the atmosphere of the community, determine the business model, and determine the scale of profit. Of course, user needs are easy to find, it is like a good idea, but the real development, only the idea is completely inadequate. Whether or not you have excellent product design capabilities and have excellent website operations capabilities, I think these are critical. If you want to talk about website design and website development, you can write several articles. Just think of these and just talk about it. I always think that the user is the core of the website's value, and the website must also be built around the user, even for the user himself.The degree of concern is higher than the site itself. Although we are on the stage and users are performing, the enthusiasm of the actors is also critical to the services under the stage, in addition to the applause of the audience under the stage.


Practical Experience:


Have you encountered such a problem while doing social websites? That is when a target user is registered as your member, most members do not know what this site is doing. I do not know what they can get from this site? What can they do here? These issues are also common issues faced by some domestic SNS websites. Therefore, we should not only be content with only staying at the level of “playing concepts” and “doing theory”, but applying some effective methods in practical work. Methods to let yourself understand the needs of users and solve the needs of users. In short, the operation is more important than the concept, and practice is more important than the theory!


I was doing the dating site. The same problem was just the opposite. At that time, the site had an average of over 300 months in the three months of ALEX in 2004, with an average of three visits per month. The number of pages viewed by the user is 20 pages, and the number of its members is only a fraction of the number of SNS websites.


How did the dating site solve this problem? To talk about it briefly: First, register and complete the registration process for dating sites that takes more than 20 minutes. Most of our websites say that my registration is simple and takes only 10 seconds. This is the difference. The next step is to register successfully or after logging in. The dating site will, after logging in, fill in the information for individuals to match their favorite music, friends with interests,and related content to meet their specific needs. Most of our websites will remind you that you should invite your friends to join, or display your network of contacts or let you improve the information, etc., which will cause new members to come in and look at one another without any help. This is a difference.We must believe that most members will never spend a lot of time to familiarize themselves with and experience a website. Therefore, can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.or display your network of contacts or let you improve the information, etc.,which will cause new members to come in and look at one another without any help.This is a difference.They will not come together because of the purpose of making friends.or display your network of contacts or let you improve the information, etc.,which will cause new members to come in and look at one another without any help.This is a difference.They will not come together because of the purpose of making friends.or display your network of contacts or let you improve the information, etc.,which will cause new members to come in and look at one another without any help.This is a difference.

 

We must believe that most members will never spend a lot of time to familiarize themselves with and experience a website. Therefore, can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.or display your network of contacts or let you improve the information, etc., which will cause new members to come in and look at one another without any help. This is a difference. We must believe that most members will never spend a lot of time to familiarize themselves with and experience a website. Therefore,can we come to the conclusion that people gather together because of common goals and hobbies,and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work.

 

They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies,and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work.

 

They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work.

 

They will not come together because of the purpose of making friends.can we come to the conclusion that people gather together because of common goals and hobbies, and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.and share the joys of life with each other and find solutions to the problems in the work. They will not come together because of the purpose of making friends.


Second, how to meet and solve user needs?


1, Product Design


The first step is to analyze your website, not design. Through the analysis of the needs and characteristics of the target users of the website, the overall structure of the product is formulated. Is to determine what kind of products for users; the second step is to analyze competitors, start from the registration of competitive websites, carefully use and experience the other's services, if good services or products, must be recorded and saved, and according to their own The situation of the website is integrated, only me, and knows what is known. The third step of product positioning must be closely related to the site's positioning and user needs. The fourth step is product design. This is like designing a shop display. What kind of product is most attractive to the eyes on the window; what kind of product is best sold at the counter;what kind of product is very popular in the warehouse, only in the old When customers ask for it occasionally, it does not take a lot of money and time, but it can make a big change to the product. Remember: Let technology serve the user rather than let the user serve the technology.


1, In short, the usability of a product can be started from the following five aspects:


1). Ease of learning: whether the user is using the product for the first time to complete the basic task is simple;

2). Efficiency: Once the user has learned to use this product, he can effectively The completion of the task;

3). Memorable: After a period of time after the user to use the product again, can quickly recall the use of methods and complete the task;

4). Error: How many errors the user may produce? How serious is the error? How to fix the difficulty of the error;

5). Satisfaction: whether the user is more happy during use.


2, Web design


website page design requirements are mainly reflected in the user experience, the user experience refers to the members of the sensory visual effects, the first thing to see the overall layout of the site pages clear and organized colors with the right people give a relaxed and comfortable and comfortable The use of experience, at least can not give a feeling of irritability. The user group targeted by the website is the white-collar workers of small and medium-sized enterprises aged 23-38. This color should be suitable for people of this age group. Another point is to be easy to use, the button is placed in a reasonable position, the style of each plate is the same, so that users can get started in a short time.

 

1). The page layout is clear;

2). Text fonts are set reasonably and should be popularized;

3). Colors should be reasonably matched, not too fancy;

4). The style of each plate should be consistent;

5). Jump between pages should be reasonable, the level between pages should be level Clear;

6). Use web standards to design web pages, try to be compatible with more browsers, but first support IE browser;

7). Each page length is best controlled in 2 pages, no more than 3 pages. I always think that pages that are too long will make users lose patience, and 2-3 pages are the best choice.


3, Program development, to reduce the secondary modification of the page in the development process, to avoid excessive redundant labels on the page, the page as thin as possible, improve the page loading speed.


1). Use div + css, div tag attributes in addition to id, class other as little as possible;

2). Style sheet uniform, not too large;

3). Table not too complicated;

4). Use less pictures, necessary Under the circumstances, you can use some small diagrams to prevent the use of large images and flash animations to ensure faster website access.

5). Avoid excessive spam in the pages.


4, The details of the improvements


are available for every function and section of the website. Targeted, detailed research, plainly speaking, is to optimize the functionality of existing websites and try to pay more attention to the details of the website in order to find the path that users can find, remember, and use most quickly. Now that the same type of website has almost the same functionality, how do you win on similar websites? I think it's like playing on the tip of a ring and the fight is fine.


Conclusion:


Personalization, humanization, experience and other factors may make a website stand out, so we should pay more attention to how we can better meet and solve users' needs. A good product is actually the best marketing. Way, users help you word of mouth, this is what everyone wants to see. However, to give users a reason to pass on word of mouth, it is the most pragmatic practice to do a good job of products.

 

Practical experience:


When making dating websites, there are two products that account for 60% of the entire website traffic: one is 35% of the music section and the other is 25% of the friends' column. The dating site at that time provided music playback capabilities. We found from the background that daily music increased the number of links to double the speed, and at the same time saw ALEXA’s continuous increase in the traffic volume of the music section and the increase in users’ browsing pages, and we also observed that To music can help make friends and friends to interact with each other. Therefore, we have done a survey on the music needs of the website. As a result, many members hope that we can enhance the functions of music. We provide feedback based on the needs of members and provide Music search, online music player, friends song, making music cards,music ringtones and other related functions. As a result, the feedback from the members was very good. The online members of the website reached the online volume of more than 10,000 people every 10 minutes, which also brought us great traffic and certain benefits.

Third, how to encourage more users to participate and contribute?


In the unlikely case of product issues, perhaps the game rules determine the long-term development of a website. General rules of the game can improve the enthusiasm of some users; excellent rules of the game can be closely linked with the business model; without the rules of the game, it is very likely that there will be disorderly development, and eventually there may be no development. Unfortunately, many websites

 

now want users to contribute, but what do users contribute?


Rule 1: The website's values


should be regarded as unspoken rules. The direction of the website is to guide what is good and what is not. From the very beginning, it is constraining this matter. What the website operators do is like taking the stage. The actor is the user. But you have to tell the actor what kind of repertoire is popular on this stage. When all people do things according to this value, there will be no troubled people. When the people appear, they will drive him off.


Rule 2: Incentive mechanism is very important


Once you see the forum has some postings, then turn into titles, get a certain virtual glory, in fact, it is very effective, but do not know why, these glorious revolutionary traditions in social websites are all " The revolution was lost.


Rule 3: Users need to be hierarchical


10-20% of users of web2.0 contribute content, and most of the rest are spectators. The same is true of traditional communities. There are statistics for a friend. If there are 200 active users in the forum, then this forum will be relatively hot. Is this specific? I don't know. But it reflects a user-level relationship, so that 10-20% of the people are the elite users of the community. They have strong stickiness to the community. They are the creators of the community. They seize the 10-20% of users and operate Well, these users may be successful in the community. I think the community can also try to divide the user level, motivate more users to become elite users, and elite users can enjoy a little “privilege” to meet their desired sense of accomplishment. This requires specific analysis of specific issues.I remember there was a forum where they once had an activity. In the past week, the names of the top 100 registered users had been turned into bold, small tips, and they were very effective.

 

Rule 4: Mutual Integrity Mechanism


Let users know that the contribution can contribute to others. If the user knows that it is only a simple operation, it can give others effective help. I think everyone will be happy to trigger this interaction and be helped. The person can evaluate the helper, which can increase the helper's credibility on the website and help him to communicate and interact with other members in the future. This can refer to the integrity mechanism of eBay and Taobao.

 

Rule 5: Simplify Participation and Contribution Operations For


example, when one member publishes a blog, the other is to provide a message board function under the blog. However, in most cases, many users are more viewers than participants. I have asked some members about this issue. Why not post or follow? The largest number of replies was "the ones who want to say something have already been said." I think that adding a simple score or digg.com interactive features would be easier and less convenient than writing comments.


Conclusion:


Good products, Good game rules are the long-term basis for the survival of the site. In addition, you should better grasp your user base, carefully manage your content, have your own active users and content builders, and explore the value of user participation and website contributions. A balance between them will enable you to explore your own profit model.